Even after being cut, flowers continue to “breathe.” It’s a completely natural process: they consume oxygen and sugars and, in exchange, produce carbon dioxide, water, and energy.
This invisible activity has a direct impact on how long our Ranunculus will remain fresh, beautiful and full of vigor.
That’s why packaging is anything but a minor detail.
During transport and sale, it plays a key role in keeping flowers healthy.
Good packaging must be able to do several things at the same time: protect flowers from impacts, temperature changes, and moisture loss, but without suffocating them.
In fact, if they are enclosed in materials that are completely impermeable to air, the oxygen quickly runs out and carbon dioxide accumulates.
In small doses, it can also slow down breathing, but if it is too much, the flower becomes stressed, bad odors may appear, and the tissues deteriorate more rapidly.
For this reason, breathable or micro-perforated materials, such as certain technical plastics or specially designed papers, are preferred in the floricultural sector. These solutions allow flowers to “breathe” without sacrificing their protection.
In some cases, the packaging is even designed to create a sort of controlled atmosphere: oxygen and carbon dioxide are carefully dosed to slow down the flower’s metabolism and extend its vase life.
Temperature also plays a role. At cold temperatures, respiration slows down and the flower consumes less energy. This is why packaging often goes hand in hand with the cold chain, especially when flowers have to travel long distances.
In short, packaging isn’t just a “pretty package,” but a true technical tool that interacts directly with the flower’s physiology. Choosing the right materials and appropriate packaging conditions means preserving the product’s quality, freshness, and value, benefiting producers, retailers, and, of course, those who will take those flowers home.
As always, we invite you to visit our gallery and don’t hesitate to contact us if you have any further questions.